How it works

How does the sale work:

  1. This is a traditional English auction, which starts low and allows bidders to place progressively higher bids. 
  2. Each lot closes at staggering times starting at 4:00 p.m. (EST) on Friday, May 24, and the highest bidder then wins the lot.
  3. All lots sell with reasonable starting bid.
  4. When you place a bid or make an offer, you agree to pay for the item if you’re the winning bidder or if your offer is accepted.
  5. There are two ways of bidding - either directly through the internet ( or by contacting one of the sale staff members listed. 
  6. All bids are made in U.S. dollars. 
  7. When you place a bid, you enter the maximum amount you’re willing to pay for the lot. The other bidders and the sale organization will not be able to see your maximum bid. Through this Proxy bidding system, the Holstein Plaza auction system will increase your bid to the next lowest price when another user bids on the same item. The proxy bidding process continues until your maximum bid amount is reached or the auction ends. Every bidder is bound to his bid.
  8. The sale is using the popcorn bid system/5-minute rule. Until that moment bids will be accepted.
  9. It is possible to make a custom offer at any during the sale. The offer will be discussed with the sale organization as soon as it is received. If the offer is accepted you will receive notification and will be listed as the current winning bidder.
  10. On disputes, which may arise during the sale, the organization decides.
  11. AMS Genetics will coordinate the paperwork and transfers.